With a proven track record in helping organisations meet their marketing targets, we understand that time is often tight and that other business priorities mean that marketing is rushed at best or at worst not done. 
News
Are you taking data security seriously enough? - January 2011
Marketing Week recently reported that following recent research by the Information Commissioner's Office (ICO) very few private sector companies had much knowledge of data security. Of the 401 sample only 14% were aware of all eight obligations and 41% knew of only one. With tighter legal obligations around data and the maximum fine rising to £500,000 in April of last year and the possibility of imprisonment for company directors, data security should be on your radar.
Marketing teams have a key role to play when it comes to improving your data security and with only 8 key steps it's not that hard to keep yourself out of jail...
- Keep it secure
- Process for limited purposes
- Keep no longer than required
- Process fairly and lawfully
- Keep it accurate and up to date
- Ensure it is adequate, relevant and not excessive
- Process in line with individual rights
- Don't transfer to other countries without adequate protection
Our clients have the confidence in our services and data protection and entrust us to manage their databases for use for direct mail purposes which includes e-marketing campaigns utilising their data. Our team are happy to sign a confidentiality agreement before proceeding on any project. However you can rest assured with data in our team's hands. We can offer advice and assistance in making not only the most out of your data but how it keep it secure and how best to use it for marketing purposes.
For further information please contact our team today on 08456 44 55 45 for a friendly and professional response or contact us by email info@agenda-mc.co.uk
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